We’re in the middle of an economic downturn. Fourteen of the 27 EU member states have racked up a colossal public debt translating into over roughly 60% of their GDP. The worst cases are Greece with 142.8% government debt to GDP, Italy (119.0%), Belgium (96.8%) Ireland (96.2%), Portugal (93.0%), Germany (83.2%), France (81.7%) Hungary (80.2%) - and we do not have to look very closely to see that it will be some considerable time before we can consider ourselves out of the financial woods - United Kingdom debt translates as 80.0% of our gross domestic product. No wonder then that many companies in the UK are looking beyond Europe to new and more lucrative markets.
Unsurprisingly, the 10 fastest growing economies of 2011 have been outside the seemingly doomed Eurozone, but the actual list will probably still come as a surprise to most people, who would probably head it with China and Brazil. China certainly does make the list, but the first two are Ghana and Qatar, with a growth of 20.146% and 14.337% respectively. Then in order of growth, China, Liberia, India, Angola, Iraq, Ethiopia, Mozambique, and Timor.
With commerce blooming ever further afield, companies in the UK are having to reach ever further to grab themselves a slice, and of course the easiest and most effective way to reach across the globe is via professional translations of your website, literature and marketing messages. The take-up of business translation services is also on the rise, and it is of interest to note that the two top languages for Technical Translations’ business customers during 2011 have been Arabic and Chinese. Arabic, of course, is widely spoken and used for export and business documentation across the Middle East, and increased requests for Chinese translations goes to show that business here is also booming for UK companies.
History goes to show that those companies that do escape being swept away during the depths of a recession are the companies that think outside the box and go just that little bit further in their quest to engage effectively with their customers. Sidestep the economic downturn by breaking into those lucrative markets beyond the Eurozone - give the experts at Technical Translations a call today to explore how we can translate and localise your marketing material and get your key messages across to your target markets.

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