"Technical Translations understood the brief, provided a rapid and competitive quote and then delivered against their commitment exactly as promised. ASI would have no hesitation in using them again"
"Excellent service offering translation and marketing services for specific business needs. I am pushed to find anything better!"
"The quality of the service we received was excellent, I was kept well informed as to the progress of our translation and the proofreading of the translated brochures before printing was a great reassurance."
"We found Technical Translations to be professional, proficient and we have enjoyed working with their staff. They have provided a good service and are competitive with pricing."
Translation of Brand Names is always fraught with difficulty due to cultural differences, and never more so than when brands are being translated into Chinese. This is due to the fact that Mandarin characters have both a phonetic sound and also a descriptive meaning.
Technical Translations have worked with a number of brands, and have experience in providing skilled transliterations. This same problem can occur when translating an individuals name for business cards. The exchanging of business cards is very important in Chinese business, and the objective is always to provide the recipient with the means of pronouncing the westerners name, so phonetics are vital, but at the same time, the choice of characters must always be made with care, since the overall impression must be positive.
Getting Chinese transliterations wrong can be costly – according to the China Daily newspaper, Bing, Microsoft’s search engine, has chosen a Chinese name that inspires queasiness because its sounds like the word for “sickness” in Mandarin.
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