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As we get back to business and go full steam ahead for 2012, Technical Translations can’t just help looking to see how other businesses are faring…
The news is full of the triumph of John Lewis, disappointments at Next and the rise of the Amazon Kindle. We told you about that one in our last offering. Apparently a lot of people shared our enthusiasm for the product, because a poll of 2000 adults by YouGov reveals that one in 40 of us received or bought a Kindle over the festive period. That translates into 1.3 million e-book readers, and as 92% of those were Kindles, we can safely assume that they’re rubbing their hands together at Amazon. And what of the other tablets that made it to sit under the British Christmas tree? 72% of those were iPads, another item from the Technical Translations top ten.
Other interesting business news as we enter 2012 is the turnaround in fortunes for British car manufacturers. Two of these are making the headlines; Bentley, which is based in Crewe, has seen a 37% increase in sales, with the US and China emerging as key overseas markets. And the Nissan car plant in Sunderland is delighting its owners and broke a record for 2011 with the manufacture of more cars than any UK car plant has ever seen before – 480,485 vehicles in total. Jaguar Land-Rover should not be missed out while we are on the subject of automobiles as things are looking up there too, with the recent creation of 1,000 new jobs at its Solihull factory. In addition to this the company is intending to double the size of its premises in Merseyside and create a further 1,500 jobs.
Businesses have been urged to look beyond their traditional markets and target high growth economies by CGI director-general John Cridland in a recent call for UK businesses to widen their export activity. Technical Translations published a list of the fastest growing economies in a previous article and we too feel that for many companies in the aftermath of the recent recession in the UK and the current and continuing uncertain European financial climate, survival will depend on adaptability and close observance of new global business trends and the rise and fall of particular markets. So make a cup of green tea, delve into the Technical Translations Press Room archives and read some of our guides to fitting your company out to conquer the world. Happy New Year!
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