"Technical Translations understood the brief, provided a rapid and competitive quote and then delivered against their commitment exactly as promised. ASI would have no hesitation in using them again"
"Excellent service offering translation and marketing services for specific business needs. I am pushed to find anything better!"
"The quality of the service we received was excellent, I was kept well informed as to the progress of our translation and the proofreading of the translated brochures before printing was a great reassurance."
"We found Technical Translations to be professional, proficient and we have enjoyed working with their staff. They have provided a good service and are competitive with pricing."
Both sides in the Trade mark dispute over Apple’s trademark of App Store have engaged the expertise of linguists to give an expert technical opinion on whether or not the term “app” is a generic term and therefore not capable of being registered as a trade mark.
Apple have a reputation for fiercely defending their Intellectual property and have recently sued Amazon over its use of the term “Appstore” but Microsoft claim that as many as 17 competitors to Apple already use the term app store to promote their application sales channels.
This would not be the first time that language professionals have been used to prove that a given name is too generic to be trademarked. Our team of Translators are often engaged in the translation of brand names for specific markets and give special consideration to their potential use as Trade Marks in a given region.
Sadly too few brand owners give due consideration to the translated terms they use for their branding and as a result they risk infringing third party trade marks, or adopting a brand which is not capable of being registered as a trade mark.
Comment